Explore the revolutionary TV trading software suite that delivers the most flexible combination of speed, power and ease of use.
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TVmap uses the full power of the ratings statistical database to produce seasonally adjusted rating forecasts. Far more powerful than simply using 'same time last year', this automatically takes recent programming, daylight savings and other seasonal factors into account. 14 to 39% more accurate forecasts are proven.
Quite simply, TVmap lets you do things that were previously impractical or impossible, and makes them quick and easy. You can put your energy into being creative with your work rather than struggling with your software.
Because this software was created by TV buyers for TV buyers, we know how to deliver the most straightforward, intuitive approach for users. TVmap dramatically streamlines the learning curve so 99% of users are more productive in their daily work after less than an hour of training.
There is no better way to craft a cost effective Reach and Frequency schedule than by using the TVmap Visual Optimiser. It's also the only way we know of to critically assess existing or competing schedules for poor performing spots.
AdBreak audiences for Women 18-34 can be up to 10% higher than the surrounding program. Get it wrong and you can lose over 50% of the surrounding program’s ratings. TVmap’s Analysis, Buying and Optimisation modules all use AdBreak data to improve delivery to your client.
TVmap is Gold Standard certified for Regional TAM data, and an OzTAM Gold Standard Accredited Software Supplier for minute-by-minute and quarter hour data.
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